My work experiences across different companies and roles.
• Develop and maintain enterprise WordPress publishing platforms including Indian Express, Financial Express, Jansatta, Loksatta and Gujarati Express, serving millions of monthly readers.
• Build custom WordPress themes, plugins, Gutenberg Blocks, reusable PHP modules and editorial tools following WordPress VIP standards.
• Develop and manage Custom Post Types (CPTs), Taxonomies, Advanced Custom Fields (ACF), AJAX and REST API integrations for scalable content management.
• Lead the Gujarati Express migration from traditional WordPress to a Headless CMS architecture using WordPress REST APIs and Next.js.
• Optimize Core Web Vitals, SEO, caching strategies and production performance across high-traffic news platforms.
• Integrate Google Publisher Tag (GPT), Header Bidding and Taboola, contributing to a 15%+ increase in advertising revenue.
• Manage Git-based deployments, production debugging and critical bug fixes while collaborating with product, QA and editorial teams in a fast-paced newsroom environment.
